Jessica Roswell joined the Pacific Lutheran Athletic Department administration in September 2015 as the Assistant Athletic Director for Marketing/Promotions and Social Media.
Roswell came to PLU after seven years as the marketing and communications manager for the Toshiba Classic, a PGA Champions Tour event in Newport Beach, Calif. She also worked as a graduate marketing specialist at California State University, Fullerton, where she earned both her Bachelor of Arts in Communication and her Master in Business Administration with a concentratation in marketing.
Roswell is responsible for administering and implementing the comprehensive multi-media marketing and communications plan for PLU Athletics. Working in collaboration with the Director of Sports Communication, Roswell oversees and manages all social media, digital video and multimedia initiatives for the department. Day to day tasks include, but not limited to, actively managing all department social media channels to ensure proper storytelling, supporting the content development of the department website (golutes.com) with feature stories, manage and execute game day operations and promotions tied to halftime, video board messaging and other entertainment elements.