TACOMA, Wash. — The Pacific Lutheran University Athletic Department is excited to announce a new partnership with Game One and Adidas to be the official apparel and equipment dealer for the Lutes.

"This transition marks a monumental step forward for PLU Athletics, as we align ourselves with Adidas, a global leader in sports apparel and performance.  We're thrilled to enter into this multi-year partnership with GameOne as our dealer and excited for the ongoing collaborations that lie ahead," said Athletic Director Mike Snyder.

"By bringing the iconic three stripes to Luteville, we're providing our student-athletes with world-class performance gear that matches the excellence they demonstrate in the classroom and in competition. The energy surrounding this rebrand is palpable across our entire department; it's more than just a new look—it's a commitment to elevating the Lute brand and enhancing the overall experience for our student-athletes, alumni, and fans. We're excited to work alongside GameOne to outfit our programs for success in this new era of PLU athletics."

The partnership between the Lutes, Game One, and Adidas, is for the next five years, running through the end of the 2030-2031 academic year. 

Game One is the fastest growing sports apparel and equipment dealer in the country, serving a loyal customer base of nearly 160 colleges, universities, and conferences nationwide.
 
"We're thrilled to partner with Pacific Lutheran University," said Pat Weber, CEO of Game One.  

"PLU Athletics and its storied athletic tradition – led by athletics director Mike Snyder - truly allow for this to be a model partnership.  What a great opportunity to lock arms with Adidas while serving and celebrating PLU's talented student-athletes, quality coaches, and outstanding campus." 

"Working with Mike and the PLU administration during this process, it is evident there is a special culture there," noted Tim McMurray, Vice President of Collegiate Partnerships. 

"We are honored to be an extension of the PLU team and appreciate their trust and confidence in our service model."

Pacific Lutheran University sponsors 18 varsity sports that have combined to win over 280 conference team championships and 11 national titles. PLU athletics develops lifelong leaders through competitive sports, developing strong global citizens dedicated to academic excellence, academic achievement, commit to community engagement, and ongoing personal development. 

Game One is a one-stop shop for premium intercollegiate athletic uniforms, apparel, equipment, facility products, and more. From partnerships with teams and organizations to work and dedication with local communities, Game One continually strives to take on every day, season, and competition with excitement and purpose.  Focused on an intercollegiate athletics business model that has grown by 25 percent in the past year, Game One continues to expand their sales and service model in this space. 

The Lutes and Game One will be launching a new apparel site soon where fans can get their hands on Adidas branded PLU gear.